Expertise : Marketing Strategy and Oversight

Eventus is a strategic partner in interpreting results of third party marketing and assisting clients with development of strategies and the recommended incentives for marketing new or repositioning communities. The Eventus team will also coordinate the activities of the Marketing team into the comprehensive development plan for the project – establishing goals, objectives and timelines.

Eventus believes that selection of marketing professionals should be a separate decision and executed by either your staff or a marketing firm we would help you select. Where Eventus can add value to this approach is through the coordination of the marketing tasks with the other aspects of Project development. Working together, Eventus offers very essential services in the support and monitoring of the marketing function:

The Eventus team:

• Provides interactions with marketing professionals in the development of strategy and approach;
• Coordinates development of collateral materials with marketing staff and architects;
• Review and analysis of competitive products, services and pricing;
• Develops pricing concepts and quantitative analysis;
• Drafts residency agreements
• Prepares the related regulatory filings (e.g., disclosure statements and certificates of authority, required prior to commencing marketing efforts)
• Monitors sales performance and results
• Monitors marketing plan and budget